: Customer Relationship Management uses technology to keep track of customer data, which can then be analyzed and used by companies and individuals. This course discusses how customer service management systems work and how they are used to provide better customer service.
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
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Lesson 1
Define customer relationship management (CRM).
Describe the purpose CRM systems serve in companies.
State the benefits for using a CRM system.
Explain data warehousing and data mining.
List ways to leverage preferred customers.
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