: EnglishShort Description
: Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm?
Our search engine optimization training course will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. Our Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists.
Our search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include:
1. Search Engine Optimization 101
2. Search Engine Optimization 201
3. Web Site Copywriting 101
Search Engine Optimization 101 teaches students how to optimize Web sites to make them more "search engine friendly." Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world's most popular search engines including Google, Yahoo! and Bing.
Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs.
Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions.Instructor Description
: This course provides students with certified, skilled facilitators to guide them through their learning experience. Facilitators who are well trained in a unique mastery methodology and provide one-on-one instruction to their students to ensure mastery of the course material. The course facilitator is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Facilitators also monitor the progress of learners to ensure training retention and program advancement. The facilitator for this course, Kalena Jordan, was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.
With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.
In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.
Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.
This program does not require any additional purchases of supplementary materials.