: Social media guidelines and policies can be as important as a social media plan. Social media policies keep an organization from making disastrous mistakes on social media channels, and help adhere to industry regulations.
This course demonstrates how to represent an organization online, and help to establish online consistency for a company or brand.
In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.Instructor Description
: Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.
Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.
This course does not require any additional purchases of supplementary materials.