: The Search Engine Marketing certification program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets.
Certification modules include:
1. SEO 101 +
2. SEO 201 +
3. PPC Marketing 101 +
4. PPC Marketing 201 +
5. You may choose also from the following elective courses:
1. Web Site Copywriting 101
2. Web Site Usability 101
3. Article Marketing & Distribution
4. Copywriting for PPC 101
Search Engine Optimization 101 teaches students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them.
Search Engine Optimization 201 takes your knowledge of search engine optimization to the next level by teaching you more complex design techniques and technologies such as dynamic content, Flash and tables. Over the course of this module, you’ll also learn about PPC search engine advertising and how to accurately measure the ROI of your search engine optimization efforts. You’ll also be offered a bonus lesson full of valuable information on how to start your own SEO consulting business.
Pay Per Click Marketing 101 walks students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing..Instructor Description
: Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.
With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.
In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.
Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.
This program does not require any additional purchases of supplementary materials.