Search Engine Marketing Certification from World Education
The Search Engine Marketing certification program from World Education is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field.
Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type.
Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer, you'll be responsible for selecting the ones which best suit your client's needs and budgets.
Over the course of our search engine marketing certification course you'll learn a wide variety of search optimization and pay per click techniques.
A career in search engine marketing can be highly rewarding both in terms of job satisfaction and monetarily.
Certified search engine marketers typically make above-average salaries and often have the luxury of picking and choosing their jobs and the clients they work for.
Job applicants who hold specific industry certifications in Search Engine Marketing typically have an edge over other, less qualified candidates, when it comes to interview selection. The Search Engine Marketing Certification program from World Education includes a bundle of five modules designed for motivated individuals seeking to jump-start their careers in this fast-paced and rapidly growing industry.
Certification modules include:
- SEO 101 +
- SEO 201 +
- PPC Marketing 101 +
- PPC Marketing 201 +
- You may choose also from the following elective courses: Web Site Copywriting 101, Web Site Usability 101, Article Marketing & Distribution, or Copywriting for PPC 101.
Search Engine Optimization 101 teaches students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them.
Search Engine Optimization 201 takes your knowledge of search engine optimization to the next level by teaching you more complex design techniques and technologies such as dynamic content, Flash and tables. Over the course of this module, youll also learn about PPC search engine advertising and how to accurately measure the ROI of your search engine optimization efforts. Youll also be offered a bonus lesson full of valuable information on how to start your own SEO consulting business.
Pay Per Click Marketing 101 walks students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing..
Pay Per Click Marketing 201 builds on your knowledge of PPC and takes it to the next level by teaching you techniques designed to improve the Return on Investment of your PPC campaigns. The module shows you how to improve your ad click-through and conversion rates, how to create compelling landing pages that can improve your quality score, how to measure the effectiveness of your PPC campaigns, and how to perform split tests of your PPC ads.
Web Site Copywriting 101 provides students with an understanding of keyword integration to make your copy more appealing to search engines and visitors to your site. Youll also learn how to entice visitors to take the desired actions like making a purchase, subscribing to montly emails or bookmarking your Web site.
Web Site Usability 101 will teach you the skills needed to make your Web site more user friendly. Your site has to be sticky in order to retain visitors and convert them into customers. Our Web Site Usability course teaches you all the most crucial aspects of usability, including logical navigation usage, link functionality, custom error messages, feedback forms, design and layout consistency, and how to create intuitive ordering and shopping cart processes.
Article Marketing & Distribution teaches students a variety of proven ways to create article distribution campaigns that increase your contents exposure and build quality back links to your site. Youll also learn successful article syndication tactics designed to help you increase your audience with very little effort.
Copywriting for PPC teaches you how to create PPC ads that speak to your individual markets in simple, direct, everyday language that explains why your prospects need your products or services.
Take the next step toward an exciting and rewarding career in this rapidly growing field with the search engine marketing certification course from World Education. Click on the Registration button to get started learning right away.
Course Access Time
All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace. Most programs allow you 180 days after you register to complete them. If you need more time, extensions are available
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine
Karon Thackston is owner of Marketing Words, Inc., a full-service copywriting company specializi
This program is compatible with the Windows Vista operating system.
You''ll need the following items to take this program:
- A PC or Macintosh computer
- A reliable Internet connection (DSL or cable are recommended)
- Adobe Acrobat PDF Reader (available free; click here to download the program
- Access to an e-mail client or an Internet-based e-mail account
The following items are recommended for this program:
- A word-processing package such as Microsoft Word or Works
- A spreadsheet package such as Microsoft Excel or Works
- A printer (if you want to print the lessons)
This program is tutor-supervised. A tutor will be assigned to you and will guide you through the lesson material and review your assignments. The following materials will be provided within this program:
- 32 downloadable PDF Lessons (585 pages in total)
- 2 downloadable PDF worksheets
- 3 Excel spreadsheets
- 40 interactive online review quizzes
- 26 assignments
- 4 interactive online exams
- 1 offline assignment
- 4 case studies
- Extensive Internet-based resources
- 12 months access to online classroom area
- 12 months access to online quizzes and final exam
- 12 months access to lesson updates
To complete the program successfully, you''ll need to pass your quizzes and final exam with an overall grade of 70% or better, and you must complete assignments to the satisfaction of your tutor. By doing so, you''ll earn the Search Engine College Seal of Certification for display on your Web site, and the Search Engine College Certificate of Training to display in your office or include on your resume.